Friday, February 19, 2010

Google Power

In my last post I mentioned that I would be following Google’s plans for world domination very closely, and I have done just that. Google has been all over the news recently for various reasons, including their failed attempt at their social network “Buzz”.

Through all the mess of Google Media (I should pitch that idea), I finally found something worth being concerned over. The FERC, or Federal Energy Regulatory Commission, has granted Google Energy the right to buy and sell energy at bulk cost, essentially giving Google Energy the right to not only cut their cost of paying for energy down to at cost rates (wish I could do that), but also granting them the ability to sell consumers energy as if a utility company. On the surface, and without much in the way of research, I originally thought it was simply a ploy to reduce company cost of operation, seems like a perfectly capitalist thing to do right? As it turns out I am sadly mistaken, a recent article from Cnet paints a pretty telling story.

2007: Google dedicated more money than Michael Jackson acquired after he died, towards scientists in attempts to create a platform that can generate 1 Jigglywatt of clean energy and make it cheaper than, well technically carbon dirt. 1 Gigawatt-hour (meaning a platform capable of generating 1GW and maintaining that power for an hour) could power roughly 750,000 to 1,000,000 homes for an hour.

2008: Eric Schmidt, CEO of Google and former board member of Apple, presented a plan to save the US billions to trillions of dollars on energy cost by switching to clean energy, and could eventually get to 100% clean energy use from renewable energy sources.

Google has invested in everything from Wind to Hybrids in the energy market and doesn’t show any signs of slowing that attempt, Google has been “going green” for a long period of time now, something I could consider commendable, they have also released software to help consumers track their energy use.

Google has also been gobbling up start-up energy companies and started running a few tests of it’s own. eSolar, a company that google funded from IdeaLabs, has already created a few “energy plants” producing clean energy.

All of this clean energy talk makes me want to frolic in sun flowers and daisy fields. Don’t get me wrong, clean energy and going green is nothing to take lightly, it’s something we can all benefit from. However, do you want to pay your monthly utility bill to google? Maybe they will create a universal billing software so all your bills will be lumped into one sum and sent to you via text and email. Or maybe it would just be easier for them to already own every company you may be billed from.

Recent Google activities are starting to all clip together in one giant eWorld capitalist companies version of communism. Google is currently in court for Google’s book scanning venture, with attempts being made to monetize the entire project by using Orphan Works, works that the author is unknown, or MIA. Google is still going forward with it’s ISP idea, as well as laying it’s own fiber trails. Google is still working with the NSA, which is starting to frighten others a bit (good!), but that has yet to have a real impact on anything.

Overall our Google eWorld (another good one I should take to Google) is looking like it may just come to fruition. They widely control the interwebs, are going to control Power, and our ISP (which it’s looking like telecom companies are considering switching to data only and using VoIP services instead of phone lines, this includes cell phone companies). Next they will be selling us hybrid cars, planes, boats, and anything else they can place a hybrid engine in. Why go to sears when you have google?

I’ll provide more on our eWorld as it starts to unfold later.

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